Starz Digital Media announced the upcoming launches of its first social media game,Spartacus: Gods of the Arena, and iPad multimedia script app for the “Spartacus” Starz original series.
The Spartacus: Gods of the Arena social media game is free to play and brings players into a world of fame, fortune, glory and (of course) blood, all via a Facebook social gaming experience. The Beta for the social game will be opened up on January 6 to the first 10,000 “Spartacus” fans who register on Facebook (www.facebook.com/spartacus.starz).
A full public launch of the Spartacus: Gods of the Arena social media game is planned for January 20, prior to the exclusive debut of “Spartacus: Gods of the Arena” on Starz, January 21 at 10pm et/pt.
Starz Digital Media has partnered with social media gaming publisher 6waves to launch the Spartacus: Gods of the Arena social game. With more than 75 million monthly active users, 6waves is one of the largest social gaming publishers worldwide. Its published games include Mall World, Kingdoms of Camelot and Ravenwood Fair.
“Given its powerful characters and larger-than-life storylines, few television properties have as much potential for innovative social game play as does ‘Spartacus,’” said Marc DeBevoise, senior vice president, digital media, business development and strategy for Starz Media. “We are excited to make our social media gaming debut and be one of the early networks to bring a branded TV property to the social gaming universe.”
“Starz designed the Spartacus: Gods of the Arena game for current and prospective ‘Spartacus’ fans and expect a great response,” DeBevoise said.
“We are very pleased that gaming publisher 6waves, distributor of many popular social games shares our enthusiasm for the project and has agreed to help launch the property. There is tremendous anticipation for the return of the ‘Spartacus’ series this January, and we believe gamers and fans alike will seek to immerse themselves in the unique social gaming concept and try to become the next Batiatus.”
“Spartacus” iPad Script App
Leveraging its success with the first-of-its-kind multimedia iPad app for the original event series, “The Pillars of the Earth,” Starz Digital Media announced plans for a groundbreaking iPad script application for its “Spartacus” franchise.
Scheduled to be launched January 17 in the iTunes Starz storefront (www.itunes.com/starz), the “Spartacus” iPad script app provides a robust viewing experience with electronic screenplays from the Starz original series augmented by exclusive multimedia video segments, director’s notes, cast photos, historical background information, and more.
The “Spartacus” iPad script application is a free download for iPad users, with the first episode of “Spartacus: Blood and Sand” (“The Red Serpent”) included as part of the app download. Additional “Spartacus” multimedia iPad episode scripts will be available for individual purchase for $0.99 each, with the entire 13-part “Spartacus: Blood and Sand” series of multimedia iPad scripts available for $4.99.
The first iPad electronic script for “Spartacus: Gods of the Arena” (“Past Transgressions”) will be pushed out as a free update to “Spartacus” iPad script app users on January 22. Each additional multimedia episode script from the six-part series will be available individually for $0.99 the day after debuting on Starz. The entire six-part “Spartacus: Gods of the Arena” multimedia series script set will be available for$2.99. Beginning January 22, iPad script app downloads will include both of the multimedia iPad screenplays from the first episode of each “Spartacus” series preinstalled with the app download.
“Building on our success with the iPad to complement and promote our original series was a logical progression after our successful ‘Pillars’ app earlier this year,’” said DeBevoise. “This application will be a true must-have for ‘Spartacus’ fans with collectors loving the scripts from the series and the seamless integration of the stunning video imagery and enlightening historical background information.”