As “The Avengers” racked up more box office records and easily topped the box office, “Dark Shadows,” the campy Tm Burton remake of the 60s soap opera, failed to meet studio expectations in its opening window. The film took second place with $28 million, bringing in just over one quarter of ‘The Avengers’ second week box office earnings. The $100 million vampire film failed to generate the $35-40 million opening weekend that Warner Bros. had hoped for.
The Top-12 grossing motion pictures for the weekend, per data collected as of Sunday, May 11, 2012, are as follows:
| RANK | TITLE | DISTRIBUTOR NAME | WEEKEND REVENUE | CUME REVENUE | ||
|---|---|---|---|---|---|---|
| REVENUE | # OF LOCATIONS* | LOC AVG | ||||
| 1 | Marvel’s The Avengers | Disney | $103,163,000 | 4,349 | 23,721 | $373,182,000 |
| 2 | Dark Shadows | Warner Bros. | $28,805,000 | 3,755 | 7,671 | $28,805,000 |
| 3 | Think Like A Man | Sony | $6,300,000 | 2,052 | 3,070 | $81,916,732 |
| 4 | Hunger Games, The | Lionsgate | $4,400,000 | 2,531 | 1,738 | $386,901,686 |
| 5 | Lucky One, The | Warner Bros. | $4,055,000 | 2,839 | 1,428 | $53,735,741 |
| 6 | Pirates! Band of Misfits, The | Sony | $3,200,000 | 3,079 | 1,039 | $23,103,558 |
| 7 | Five-Year Engagement, The | Universal | $3,095,645 | 2,569 | 1,205 | $24,405,055 |
| 8 | Best Exotic Marigold Hotel, The | Fox Searchlight | $2,650,000 | 178 | 14,887 | $3,722,516 |
| 9 | Chimpanzee | Disney | $1,624,000 | 1,559 | 1,041 | $25,586,000 |
| 10 | Girl In Progress | Lionsgate | $1,350,000 | 322 | 4,192 | $1,350,000 |
| 11 | Raven, The | Relativity Media | $1,300,000 | 1,888 | 688 | $14,644,928 |
| 12 | Safe | Lionsgate | $1,275,000 | 1,690 | 754 | $15,545,255 |