Go Go Power Rangers! Saban Brands will celebrate 20 memorable years of its world-renowned Power Rangers brand with events, surprise appearances and a variety of exciting partnerships throughout 2013. To mark the major milestone, Saban Brands will continue the legacy with the launch of the all new television installment, Power Rangers Megaforce, scheduled to air in early 2013.
“Twenty years after the Power Rangers first appeared, the brand is stronger than ever – Power Rangers Super Samurai is the number one kids action show on television,” said Elie Dekel, President of Saban Brands. “The Power Rangers celebration will be global in scope – wherever our fans are, the Power Rangers will be there, too. Our fans are extremely important to us, and we plan to celebrate the anniversary with them through a steady stream of new and classic content as well as a variety of exciting events and activities.”
While broadcast on Nickelodeon and NickToons (Nickelodeon is a worldwide broadcast partner), Saban Brands is also expanding Power Rangers’ presence to other platforms to deliver exciting content to fans – including mobile phone apps, games, videos and online activities. In addition, fans will have access to commemorative merchandise, live Power Ranger appearances, and more. The company is also collaborating with key partners to offer unique content and merchandise opportunities for fans throughout the year. Saban will develop 20th Anniversary offerings with the following licensees: Accessory Innovations (accessories), Bandai (toys), Concept One (accessories), Disguise (costumes), Hot Properties (gifts and novelties), JEM Sportswear (apparel), Li & Fung USA/Briefly Stated (sleepwear), Mattel (toys), Mega Bloks (toys), Mighty Fine (apparel), Shout! Factory (DVD’s), and TreeHouse (toys).
“Power Rangers has become a pop-culture icon over the past 20 years,” said Dekel. “Many who watchedPower Rangers in the ’90s remember that experience and can now share in the fun with their children, adding to the cross-generational appeal.”
Currently in its 19th season, Power Rangers was the brainchild of Haim Saban, who created and produced the original Mighty Morphin Power Rangers series in 1993. Following its introduction, Power Rangers quickly became the most-watched children’s television program in the United States and a worldwide phenomenon. Emphasizing the importance of teamwork, responsibility, and helping others, the series follows the adventures of a group of ordinary young people who “morph” into superheroes. Seen in more than 60 countries, the original Mighty Morphin Power Rangers was translated into numerous languages, and was a mainstay in the most prominent international children’s programming channels.
Since re-acquiring the property in 2010 from Disney and relaunching the series on Nickelodeon in 2011,Saban Brands has achieved dramatic growth with the Power Rangers through relationships with numerous licensees across product categories. Today, fans have more ways than ever to enjoy the Power Rangers.