Sony and PlayFirst announced a licensing deal has been finalized in which PlayFirst shall develop and market an immersive mobile game based on the 3D animated comedy, Hotel Transylvania. The mobile game, to be called, Hotel Transylvania Dash, will leverage the signature Dash time management game mechanic that has captivated millions of dedicated fans around the world. The game will be an all-new take on PlayFirst’s popular Hotel Dash mobile game, featuring next generation animated art and characters from Sony Pictures Animation’s Hotel Transylvania feature film scheduled for release on September 28, 2012.
Hotel Transylvania Dash will be the first PlayFirst game to seamlessly integrate movie characters and themes into a fun and immersive mobile game with mass appeal. Sony turned to PlayFirst for its signature addictive Dash game play that has reached more than 600 million dedicated fans around the world.
“Sony Pictures Animation is pushing the creative limits of 3D animation with great story and characters in Hotel Transylvania, enabling us to deliver the kind of mobile game that will fully immerse players into a fantasy world with engaging characters and fun gameplay,” said Marco DeMiroz, president and CEO of PlayFirst. “This deal with Sony, along with others that we have delivered on, continue to demonstrate the unique appeal of PlayFirst mobile games when combined with top content and major media brands.”
“For the Hotel Transylvania mobile game, we wanted a licensee who could uniquely deliver the high quality game experience and fun on par with our movie. PlayFirst delivers a proven, immersive game mechanic and a worldwide recognized brand with both the ability to develop a great game and market it globally to an existing and growing fan base,” said Mark Caplan, vice president of licensing and consumer products for Sony Pictures Entertainment.