Marvel’s Ultimate Spider-Man has stormed to record ratings on Disney XD UK. The show is the top rated animated title on the boy-focused, girl-inclusive channel launched in August 2009, reaching a huge 1.2 million individuals 4+ including 683,000 kids 4-15 and 265,000 boys 8-12 in its first six weeks on air.
The premiere episode of Ultimate Spider-Man was the best performing show in its timeslot with boys 8-12 on any kids TV channel in the UK, including those available in twice as many homes*. Over the first six weeks, the series also boosted year on year Disney XD ratings for its timeslot by 77%.
“The success of Ultimate Spider-Man demonstrates the demand for Marvel content from a new generation,” comments Boel Ferguson, General Manager, Disney Channels UK & Ireland. “Following the incredible success of Marvel’s Avengers Assemble in theatres across the UK we wanted to give our viewers a go-to TV destination for more excitement and energy of the latest Marvel series like Ultimate Spider-Man. Beginning 17 August, Marvel Universe will become the TV home for everyone’s favorite Super Heroes.”
Marvel Universe, a dedicated programming block airing every Friday at 3.30pm on Disney XD, will feature some of the most popular Super Heroes in the world – Iron Man, Captain America, Thor, Hulk & Spider-Man. The Disney XD block will be home to all of Marvel’s action-packed animated series including hit programs Ultimate Spider-Man, The Avengers: Earth’s Mightiest Heroes and Iron Man: Armored Adventures.
The success of Spider-Man on TV screens has been mirrored by the success of the franchise across UK retailers, with both Argos and Tesco having included the Web Shooting Spider-Man action figure from Hasbro in their top Christmas recommendations**.